It seems like everyone wants you to outsource, but when it comes to SEO, there are a of reasons why you should learn to do it yourself…
The Top 5 Reasons you Need to Learn SEO…
- No one knows your business better than you do…SEO companies work with a lot of different businesses within different industries, it isn’t possible for them to know the ins and outs of your particular business and the clients you are trying to reach. They work in broad terms and need your guidance to provide them with the right content and best search terms – and if you are providing all that, you might as well tailor your content for search engine optimization as you create it.
- SEO companies are paid to get results, but they might not be the results you actually need…SEO companies like to make grand claims about getting you to “Page 1 on Google,” but they often make good on that promise by getting you there with an obscure search term. Let’s say you are a photographer in Atlanta. Your ideal search time is likely “Atlanta photographer” or maybe more specifically, “Atlanta newborn photographer.” A lot of times, companies will target search terms like “Top newborn photographers in Atlanta” which sounds great at first, but in reality, who is really typing in that specific search? People are most likely to search with the least number of words – they will rarely add in “best,” “top” or other adjectives. SEO companies focus on keyword strings like this because it is much easier to show you “results” with a term that is searched with less frequency.
- The monthly fees might outweigh your results…Most SEO companies charge hundreds or even thousands each month to get an maintain results. Once your contract runs out, or if you stop paying, you will likely see your search ranking drop faster than your bank account balance. By learning Search Engine Optimization, you will develop a valuable skill that can save you money and you will almost immediately be able to see the results of your efforts, instead of waiting on monthly reports.
- It is a lot easier than you think…Here are a few of my person SEO secrets:
- I don’t work on my SEO every day
- I rarely log in and check my Google Analytics
- I don’t make every post absolutely perfect
- You maintain more security and control…Giving over your site passwords and information can be more than a little risky. If you do end up hiring an SEO professional or company, make sure you get referrals and check out their reviews. Also be wary of grandiose claims, promising you “Page 1” is a BIG red flag. Google and other search engines are constantly changing their algorithms and search methods, so there are no 100% guarantees when it comes to SEO. However, building a strong foundation of knowledge can help you understand and navigate the changes – keeping you ahead of your competition.