Perfect blog posts are all about placement and balance…
While you can strive for “perfect,” blog posts need to first and foremost, serve your audience. If you are writing just for Google, you can sound repetitive and robotic – which is one of the fastest ways to lose your audience. No one wants to feel “sold,” so if someone lands on your page and the text doesn’t feel conversational or engaging, they will see right through your post, feel deceived and move on.
Placement of Keywords:
The placement of keywords is very important, but its also important to make the placement relevant and conversational. This post will show you the places to include your keywords – for this example we are using the keywords “Perfect Blog Posts”
- In the URL (http://www.girlsguidetomarketing.com/crafting-the-perfect-blog-posts/)
- In the post title (Crafting Perfect Blog Posts)
- In the first line, using a H1 or H2 heading format (Perfect blog posts are all about placement and balance…)
- Use your keywords in the name of your image(s) – the example here is named Girls_guide_to_SEO_perfect_blog_posts.jpg
- Within the text of your article (take a look and you will find the keywords below).
Despite the title of this post, which I admittedly chose for SEO purposes, I don’t believe that you need to achieve perfection in every page or post you write. Perfection is nice, but finished is better. Sitting at your screen for hours and hours, editing and rewriting each article, post or page you write takes valuable time away from what is usually most important for websites, which is creating new and meaningful content. I don’t strive for perfect blog posts every time, sometimes “good enough” will have to do – and there is a hidden benefit in settling for less than perfect…. Google actually loves when you go back and update/revise old content. So if you don’t have time for “perfect” today, make sure you make time to go back to your posts/pages later and update. Your rankings (and your sanity) will benefit in the long term.