If SEO is always changing, how can I keep up?

Search Engine Optimization is always evolving and changing, and it can be a challenge to stay up date.  Search engines are always updating their algorithms and essentially changing the rules of the game – so why even bother?

Because SEO is how people find you, it is how business is done, so if you want to be IN BUSINESS, you really don’t have a choice.

The good news is that Google (and the other search engines) aren’t out to “screw you over” or make it impossible to keep up. What they ARE trying to do is stay ahead of the scammers and spammers – which sadly, make up an estimated 60% of the internet.  You know those spoof, click-bait sites with endless ads and crappy content?  Yea, those guys.

Google is trying to deliver good, valuable content to your potential customers, and keep the junkie ad-filled spam out of their results.  To do that, they need to update algorithms and keep these guys on their toes – sadly, that means the good, smaller sites, like yours, need to stay on their game too.

So what’s a girl to do?

Well, besides reading articles like these (and joining our awesome & affordable membership!) you can implement these timeless tips to keep your site in Google’s good graces:

  1. Provide great content. Write like you mean it, conversationally and engaging.  Imagine how you would talk to a friend over lunch – be animated, get excited – or be serious and make your point – whatever tone your content requires.
  2. Have a clean, well thought out design with a clear call to action – in other words, make your site easy to to use, and make it easy to hire you or buy your product.
  3. Create valuable links.  Linking building will always be an essential part of SEO.


SEO doesn’t have to take over your life, you just need to be aware of simple things like where to place your keywords and be mindful of good practices every time you update your site and content.

You will get there, and Girl’s Guide to SEO is more than happy to be your guide…